clientele /services
brands are living, breathing entities. They require multidisciplinary fostering. Very Good Design covers the spectrum.
GRAPHIC DESIGN
logo, print collateral, web assets, social media, business cards, print marketing, merch and anything else you can come up with
BRANDING
Building a brand is more than a few assets and a logo. We will dive deep into understanding your business, what it stands for and translate that into an authentic brand that can be scaled.
CREATIVE BUSINESS STRATEGY
Beyond what your business’s brand looks and feels like, there a tons of opportunities to expand your reach. We can help you better understand and plan your moves, protect yourself and find new outreach avenues that bring you joy and money.
ANINE BING
print | packaging | Apparel | editorial | social media | digital paid marketing | web DESIGN AND UX
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During my time at ANINE BING I worked on a variety of different marketing and brand assets and touchpoints. From a new scent packaging and the production process to signage for retail locations. Fashion is fast paced - things change on a dime. I helped develop and design efficient processes within the creative services department and oversaw all print brand and internal assets and for all teams.
PURE NOIR
Pure Noir is ANINE BING’s second fragrance, the first Eau de Parfum. Developed packaging concepts and strategy surrounding the scents distinct profile. The scent in its release, was accompanied by a richly scented luxury candle. All four packaging assets were designed and managed from concept to initial in house prototyping, legal regulations, sampling and final prototyping [ Bottle + label, candle container, finishes and the candle’s box ]
identity development + execution | packaging design | project management | Prototyping
SOCIAL MEDIA
I assisted in the strategy, creative, design and technical implementation of all social media assets and paid media
anine bing sport
ANINE BING SPORT (Launched Spring 2021) is an activewear sub-brand. The logo and packaging was built surrounding a line sheet and customer research.
LOGO development + execution | packaging design
APPAREL GRAPHICS
ANINE BING’s continued partnership with Terry O’Neill and his estate showcases some of his most iconic work stylistically adapted for placement on ANINE BING’s best-selling casual staples.
CONCEPTING + development
Logan Hollowell
BRANDING | SOCIAL MEDIA | EMAIL STRATEGY | PACKAGING DESIGN
new mark exploration
EMAIL STRATEGY AND DESIGN
Medighee
BRANDING | LOGO DESIGN + STRATEGY | PACKAGING DESIGN
Harmonious. Integrative. Nourishing. Convenient. These four make up the pillars of that which is Medighee. Medighee is committed to transcendence, and that is what you’re consuming with every jar.
Greenerways
Client: Design and Creative Direction via Savanty
packaging design concepts + implementation | art direction | print production + management | set styling
LOGO REFINEMENT
The logo really lacked a connection with nature and organic ingredients. The computer generated effect of the globe was not working for the brand and the packaging + aesthetic strategy was missing a huge demographic of consumers: millennials. A simplification and refinement of the logo elements allows for a more versatile and consistent application of the brand on really any medium. This was a crucial step before embarking on the journey of a new care line and a new application of brand standards.
Body oils
Design of the labels, icons, type and exterior box set packaging. Art Direction for product shoot.
NEW LINE: HAIR CARE
Built from the new look and feel for the body care items, Greenerways Hair Care packaging is understated in application but rich in information and aligned for the brand’s desired growth and market shift. This project is still in production (2.21)
GREENERWAYS Product Reach
Sundance Film Festival
Branding | spatial experience design | advertising | environmental graphics
The Sundance Film Festival, a program of the Sundance Institute, takes place annually in Park City, Utah. With over 46,660 attendees in 2016, it is the largest independent film festival in the United States. These collection of work is a production of an intensive design incubator organized by the Sundance Film Festival and Art Center College of Design. These products are owned by Sundance for use in future festival implementation.
in collaboration with Somin Hwang and Astha Vagadia
newly discovered
This series elevates new and upcoming artists showcased in the subprograms developed by Sundance. These program explores media such as short film, VR and their budding 'New Frontier' program, an intersection of art, design and technology. By incorporating masked images of stills through the artists medium, encased in a form emulating the natural landscape of Park City. These topographic banners radiate from the surfaces of the town’s buildings, creating an abstract spatial and analog approach to the film preview experience.
One & All
role: Designer and Brand Manager
At One & All, an advertising, marketing and media agency supporting non-profits, I pushed the boundaries of the brand’s elements post merger. One & All was formed in January 2018, a result of a merger between regarded agencies, Russ Reid and Grizzard. The established brand when I joined the agency was not fully developed. Very little detail and parameters of the brand were established and the agency lacked constancy and system to deploy the brand across verticals and departments. I developed sustainable language and pushed the brands personality. Along with brand management, I engaged in client work, specifically for Canadian based mission organizations on their spring 2020 campaigns. I helped strategize and singularly designed an RFP response for the Make-A-Wish foundation, making O&A a top contender for their new business.
The work below illustrates the changes and evolutions that were created to support the agency brand’s growth and impact on client experience.
CHANGEMAKER CAMPAIGN
TYPOGRAPHY ILLUSTRATION | DIGITAL ILLUSTRATION | PRODUCT DESIGN + PRODUCTION MANAGEMENT
This campaign encompasses and leveraged the brand’s existing nomenclature for its employees. Not employees, Changemakers. Impacting the world in great and exciting ways, through the eyes and minds of amazing and impactful organizations. The pins and stickers, a first phase of the campaign, show clients and employees that the value of the work is in their hearts and minds.
agency print collateral and promotional materials
Donorgraphics study infographic
the Donorgraphics© study is conducted every year at One & All to discover new donor information. This allows the teams to create better and more targeted work for their clients as well as allowing clients to see visualized trends and activity.
project: The visual re-vamp of the 2018 Donorgraphics© study, establishing a new visual system based on the evolution of O&A’s visual brand.
Carrying that system and visual strategy to the 2019 Donorgraphics© Study.
This project also included a re-design of the Donorgraphics© microsite.
The project can be seen in it’s entirety here.
Samples of before / after revamp of styling and infographics to better suit the brand
Other print collateral projects
One large task and need was a brochure to promote the entire agency while having an interchangeable experience for the needs of each vertical and service category.
Also a rack card, a condensed look at agency offerings and and insert for the brochure, specific to the food banks vertical.
REPUBLIQUE
REPUBLIQUE is a beauty + wellness brand built from the large following of an influencer. After years of reviewing and promoting other products, she wished to conceptualize her own line of products built on the foundation of pleasure, beauty and holistic wellness (In progress)
Logo + Branding | Naming | Brand Strategy | ILLUSTRATION
The Stone roller
a signature item on her wishlist, this custom facial roller is made with pure quartz - made in Indonesia.
ESSENTIAL HAND CREMES
Brand Copy: “These masks are essentials in her bag - a daily and an advanced therapy. A travel must have, this duo is a stunning gift and a perfect treat for any occasion.”
Fullhearts
Logo + Brand Development | Brand Strategy | Web Design
Background
After One & All was purchased by the Omnicom group, some of the executive talent did not agree with the way the agency was being run. The CEO and my boss, Chief Creative Officer left and formed their own firm. They called me in to help them brand their new agency, strategizing now, to be the competition of One & All. As the previous brand manager for One & All I had a lot of insight on how to pivot the visual messaging. The result was, something that industry lacks and a fresh face for a group of dedicated changemakers.
Brand Pitch Deck (Phase one / in progress)
Curio
BRANDING | LOGO DESIGN | ART DIRECTION + CURATION | PHOTOGRAPHY | WEB DESIGN
Wearne Estate Farm
branding | logo design | creative business strategy
Branding identity for a concept pitch. Wearne Estate Farm is a tenant farm located in Ithaca, New York. Providing affordable farm land for local agricultural entrepreneurs and support to help market and place their products in local shops and boutiques. The property’s farm house was completed in 1810 and hosts 75 acres of pine groves, woodland, and two ponds.
ADDITIONAL BRAND MARKS FOR PACKAGE DIVERSITY AND APPLICATION
aquarium of the pacific
Exhibit
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App
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Mural
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