ANINE BING
print | packaging | Apparel | editorial | social media | digital paid marketing | web DESIGN AND UX
IN HOUSE DESIGNER
During my year at ANINE BING I worked on a variety of different marketing and brand assets and touchpoints. From a new scent packaging and the production process to signage for retail locations. Fashion is fast paced - things change on a dime. I helped develop and design efficient processes within the creative services department and oversaw all print brand and internal assets and for all teams.
PURE NOIR
Pure Noir is ANINE BING’s second fragrance, the first Eau de Parfum. Developed packaging concepts and strategy surrounding the scents distinct profile. The scent in its release, was accompanied by a richly scented luxury candle. All four packaging assets were designed and managed from concept to initial in house prototyping, legal regulations, sampling and final prototyping [ Bottle + label, candle container, finishes and the candle’s box ]
identity development + execution | packaging design | project management | Prototyping
anine bing sport
ANINE BING SPORT (Launching spring 2021) is an activewear sub-brand. The logo and packaging was built surrounding a line sheet and customer research.
LOGO development + execution | packaging design
APPAREL GRAPHICS
ANINE BING’s continued partnership with Terry O’Neill and his estate showcases some of his most iconic work stylistically adapted for placement on ANINE BING’s best-selling casual staples.
